Research > Workplace Giving

Workplace Giving research, statistics & quotes


  • 74% of managers said they would be more likely to donate to a company-giving campaign if their employer matched at least some portion of their gift
  • 69% of millennial employees would be more likely to give if their company offered to match part of their donation
  • 79% of Millennial employees who did not participate in a company-wide giving campaign still donated to a cause outside of work
  • 48% of millennials have donated to a giving campaign promoted by their employer at some point in their lives

 

Tips to motivate millennial workplace donations

  • Create a peer campaign tool kit for Millennial employees to raise resources from co-workers during the campaign
  • Develop a workplace peer-to-peer fundraising model that allows fundraisers to learn from each other, be supported through campaign mentoring and design a recognition model for both the fundraiser and the donor
  • Recognize Millennial employee giving that is performed outside of the workplace by highlighting stories and modeling philanthropic behavior internally
  • Help employees understand the power of philanthropy through the company by creating a giving kit for the employee to ll out how they can make a difference with the causes they support and company initiatives
  • Create giving programs that help Millennial employees give to an issue rather than an organization. Create campaigns internally that highlight the issue and individual helped, rather than the entity or organization

Millennial Impact Report 2015 (USA)

 

"A lot of times, employees are just never asked about what they care about or how they feel," Kramer says. Giving them that autonomy both allows them to make a difference according to their values and also shows them that the company values their input."

Michael Kramer - coauthor of The Resilient Investor: A Plan for Your Life, Not Just Your Money

 

  • Young Australians want to work for ethical companies, and almost half (42%) want to work for an organisation that will have a positive impact on the world
  • Young people would favour one employer over another if they offered workplace giving
  • Young Australians support a range of causes through workplace giving. The health sector came out on top with 40 per cent, followed by social services with 31% and international activities with 23%
  • 25 to 30 year olds donated $267 a year, and 15 to 24 year olds donated $224
  • 15% of survey respondents were unsure of whether their workplace had a Workplace Giving Program. This suggests that there are individuals with access to a WGP that are unaware of it

Australian Charities Foundation - Young Australians Motivations for Workplace Giving Report - 2016


Tips for Employers

  • Employers should ensure Workplace Giving Programs (WPGs) are well publicised to make sure no potential participants are lost for lack of awareness
  • Charity partners should cover a broad spectrum of social issues to ensure individuals’ preferred causes and organisations are included. Employees should also be included in the process of selecting charities to create a sense of ownership over the WGP
  • Charity partners should include reputable and trustworthy organisations and regular reporting mechanisms should be in place so that participants can be confident that their donations are being productively spent
  • Employers should establish strong communication channels with charity partners so that participants can see the impact of their donations and feel a sense of ownership over the projects and activities
  • Employers should consider matching donations to incentivise participation
  • Employers should create incentives through team-based competitions or awards

Australian Charities Foundation - Young Australians Motivations for Workplace Giving Report - 2016