Research > Fundraising

Fundraising research, statistics & quotes


Fundraising is dominated by the largest organisations with the largest 10% of charities receiving 94% of all donations and the top 25 alone, almost 20% of the total. In other words, 90% of for-purpose organisations share just 6% of all donations.

JB Were Support Report 2018


  • 60.5% of Australians generally give on the spur of the moment, but those who plan their donations give six times more dollars
  • 14.9 million Australian adults (80.8% of the population) gave $12.5 billion to charities and not-for-profits organisations in 2015-16. The average donation was $764.08 and the median donation was was $200
  • 3/4 of people dislike being asked for donations over the telephone, althoughnearly one quarter still made a donation when approached this way.
  • 64% of people dislike being approached from street fundraisers but 19% still gave a donation

Giving Australia 2016


  • The amount of money that Australians gave to charity is growing but growth is slowing, growing 4.9% in the 12 months to August 2015. This was down from a growth of 7.8 per cent in the previous year
  • The average donation size across all charities grew by $9 to $346 per donor
  • Growth in charitable giving was strongest for over 65s and weakest for 15-24 year old

NAB Charitable Giving Index - August 2015


Top 5 most important things charities must do according to the giving public:

  1. Transparency of admin costs
  2. Reporting specific impacts and results
  3. Where donations are allocated
  4. Amount raised from appeals
  5. Details of executives/ governance

Top emotional enablers to giving:

  • Personal stories
  • Events and brand experience
  • Trust in the organisation
  • Credibility and accountability

Top practical enablers to giving:

  • Showing measurable results
  • Flexibility in donation amount
  • Being thanked
  • Tech enabled communication

McCrindle Community Trends Report

Giving by postcode & occupation

Here's a handy tool from QUT to find out how much the taxpayers in a specific postcode or occupation claimed in their individual income tax returns.

Peer to Peer fundraising

  • The average donor gives $50 whereby the average Peer 2 Peer fundraiser raises about $500 per campaign
  • Fundraisers collect more money for charities with less effort, plus one in four fundraisers repeat the campaign each year
  • Fundraisers are your cause ambassadors and advocates, essentially Peer 2 Peer fundraisers are more engaged than typical donors which is the model of excellent donor engagement!

Probono Australia 2015