Research > CSR Research & Statistics
Corporate Social Responsibility research, statistics & quotes
Companies that invest in their corporate citizenship programs for at least four years reported success with business objectives in significantly higher numbers than those who invest for shorter durations.
The majority of executive respondents report they have increased, or plan to increase, efforts to reduce greenhouse gas (GHG) emissions in response to the Paris Agreement.
The majority of executive respondents, across all business types and industries, confirm that corporate citizenship helps them successfully achieve strategic goals, ultimately improving performance.
"Without a sense of purpose, no company can achieve its full potential."
Larry Fink, Founder of Blackrock
A study of 22,000 investment professionals found that 78 percent have increased their investments in CSR-focused firms.
Only 18% of organisations put social responsibility as a top priority, yet 77% say it's "important".
“Organizations are no longer assessed based only on traditional metrics such as financial performance, or even the quality of their products or services. Rather, organizations today are increasingly judged on the basis of their relationships with their workers, their customers, and their communities, as well as their impact on society at large—transforming them from business enterprises into social enterprises.”
65 percent of CEOs rated “inclusive growth” as a top-three strategic concern, more than three times greater than the proportion citing “shareholder value.”
"The corporate sector is a strong supporter of for-purpose groups but the methods used and causes supported varies widely between large and small companies. In addition, the skills needed to do this well are still being learned by corporates with charities even further behind in appropriate engagement strategies."
- 78% of Americans believe it's important for companies to stand up to important social justice issues
- 63% of Americans are hopeful businesses will take the lead to drive social and environmental change moving forward, in the absence of government regulation
- 78% want companies to address important social justice issues
- 87% will purchase a product because a company advocated for an issue they cared about
- 76% will refuse to purchase a company’s products or services upon learning it supported an issue contrary to their beliefs
“Global consumers consider a company’s CSR commitments when they look to which companies they want doing business in their communities (84%), where to seek employment (79%) and what investments to make (67%).”
However, it goes even deeper than just being an attractive business:
“52% of consumers assume a company is not acting responsibly until they see or hear evidence to prove otherwise. This only further demonstrates that companies should not take anything for granted. Organizations must put key CSR efforts front and center through communication, or else more than half of consumers globally will assume the worst.”
"In Australia, 80% of businesses plan to act on Building stronger relationships with our stakeholders”.
“Effective stakeholder management supports CSR and the business agenda, value creation opportunities, greater access to vital resources, organisational reputation, licence to operate, and other prudent risk management activities.”
Next in priority are:
- Managing the implications of technology (74%)
- Building internal understanding and support for our CSR/sustainability approach (72%)
- Managing regulatory impacts (71%)
- Developing new products or services with environmentally responsible attributes (69%)
“Corporate social responsibility is nothing but maximizing the value of your company over a long period. In the long term, social and environmental issues become financial issues.”
87 percent of C-level executives say that Industry 4.0—the industrial revolution brought about by the combination of digital and physical technologies—will lead to more equality and stability, and 74 percent say business will have more influence than governments or other organizations to shape this future.
Deloitte, The Fourth Industrial Revolution is here—are you ready?, Deloitte Insights, January 2018, pp. 3–4
- Australian organisations could be spending up to $280 million a year on initiatives whose impact they can’t – or simply don’t – measure
- Only 33% of companies measure the effect CI has on customers (either retention or acquisition)
- Nearly 70% hardly think about brand factors, such as the extent to which a community investment could be leveraged for PR purposes, when choosing investments
- Roughly 1/4 of companies do not measure the reach of their community investment activities
- Over 1/3 companies barely consider their ability to measure impact when choosing investments