Research > CSR Research & Statistics

Corporate Social Responsibility research, statistics & quotes


  • 78% of Americans believe it's important for companies to stand up to important social justice issues
  • 63% of Americans are hopeful businesses will take the lead to drive social and environmental change moving forward, in the absence of government regulation
  • 78% want companies to address important social justice issues
  • 87% will purchase a product because a company advocated for an issue they cared about
  • 76% will refuse to purchase a company’s products or services upon learning it supported an issue contrary to their beliefs

Cone CSR Study 2017

 
“Global consumers consider a company’s CSR commitments when they look to which companies they want doing business in their communities (84%), where to seek employment (79%) and what investments to make (67%).”

However, it goes even deeper than just being an attractive business:

“52% of consumers assume a company is not acting responsibly until they see or hear evidence to prove otherwise. This only further demonstrates that companies should not take anything for granted. Organizations must put key CSR efforts front and center through communication, or else more than half of consumers globally will assume the worst.”

Cone Global CSR Study 2015

 

"In Australia, 80% of businesses plan to act on Building stronger relationships with our stakeholders”.
“Effective stakeholder management supports CSR and the business agenda, value creation opportunities, greater access to vital resources, organisational reputation, licence to operate, and other prudent risk management activities.”

Next in priority are:

  • Managing the implications of technology (74%)
  • Building internal understanding and support for our CSR/sustainability approach (72%)
  • Managing regulatory impacts (71%)
  • Developing new products or services with environmentally responsible attributes (69%)

ACCSR 2016 report

 

“Corporate social responsibility is nothing but maximizing the value of your company over a long period. In the long term, social and environmental issues become financial issues.”

Lars Rebien Sørensen


CSR Measurement

  • Australian organisations could be spending up to $280 million a year on initiatives whose impact they can’t – or simply don’t – measure
  • Only 33% of companies measure the effect CI has on customers (either retention or acquisition)
  • Nearly 70% hardly think about brand factors, such as the extent to which a community investment could be leveraged for PR purposes, when choosing investments
  • Roughly 1/4 of companies do not measure the reach of their community investment activities
  • Over 1/3 companies barely consider their ability to measure impact when choosing investments

Strategy and Measurement – Towards Lead-Practice in Community Investment - Karrikins Group 2015