Research > Shared Value & Collective Impact

Shared Value & Collective Impact research & quotes

Shared value can be defined as pursuing financial success in a way that also yields societal benefits.

Collective impact is the commitment of a group of actors from different sectors to a common agenda for solving a specific social problem, using a structured form of collaboration.

"If business could stimulate social progress in every region of the globe, poverty, pollution, and disease would decline and corporate profits would rise."

Kramer proposes five key elements that are necessary for success:

  1. Common agenda - Participants must reach a shared vision for change and a joint approach to a solution
  2. Shared measurement - Participants must agree on a single short list of indicators that determine how success will be measured and reported
  3. Mutually reinforcing activities - Each organization focuses on what it can do best. Typically, initiatives form multiple working groups, each addressing a different aspect of the problem
  4. Continuous communication - All players must engage in frequent and structured communication to build trust and coordinate mutual objectives
  5. Independent back bone support - A separate, independently funded staff dedicated to the initiative is needed to guide vision and strategy, support activities, establish shared measurement practices, build public will, advance policy, and mobilize resources

Mark Kramer & Marc Pfitzer, HBR

    • Just 10 per cent of Australian charities control 90 per cent of the sector’s combined income of $134 billion - that’s 8.3% of Australia’s GDP
    • Australian charities engage 2.97 million volunteers
    • Only 38% of charities have DGR status
    • Almost 30% of registered charities are religious
    • 4 out of 5 charities use volunteers
    • Charities employ 1.2m people, making it the 2nd largest employment sector in the country

    2015 ACNC Report

    Before you and your core collaborators consider starting a Collective Impact initiative, there are a few questions you should get clear in your collective minds.

    1. What type of social problem are you trying to solve?
    2. What is your purpose?
    3. Do you have a Collective Impact mindset?
    4. Can you lead adaptively?

    Collaboration for Impact - How to Guide