Search Marketing Course for Charities
A beginner’s introduction to search engine optimisation (SEO) and search engine marketing for nonprofit professionals.
In this introductory session, our search engine specialist, Aidan Beanland, introduces you to the world of search engine optimisation, paid search advertising (via Google AdWords) and web analytics.
On this jargon-free journey he explains the basics of how search engines work, dispels common myths, and gives you an actionable plan to optimise your own website to measurably increase visits from the right kinds of searchers. Each student will get individual help with their own specific challenges, and live interactive examples bring the topics to life.
No prior knowledge or experience is required.
Who should attend?
This is the perfect primer for any nonprofit employee involved with marketing, communications, social media, digital content, or anyone interested in connecting to new supporters through optimising their online assets.
What topics will we cover?
An overview of what SEO, SEM and web analytics are
How search engines work (a non-nerdy overview)
Understanding your audience
Simple but effective keyword research
Powerful tools to supercharge your impact
Mapping your organisation’s goals to a content strategy
AdWords + the Google Ad Grant system
After the course you’ll feel energised and confident, armed with the tools and processes to make an immediate, measurable and positive impact on your charity’s online presence.