Search Marketing Course for Charities 

A beginner’s introduction to search engine optimisation (SEO) and search engine marketing for nonprofit professionals.

Course outline

In this introductory session, our search engine specialist, Aidan Beanland, introduces you to the world of search engine optimisation, paid search advertising (via Google AdWords) and web analytics.

On this jargon-free journey he explains the basics of how search engines work, dispels common myths, and gives you an actionable plan to optimise your own website to measurably increase visits from the right kinds of searchers. Each student will get individual help with their own specific challenges, and live interactive examples bring the topics to life.

No prior knowledge or experience is required.

Who should attend?

This is the perfect primer for any nonprofit employee involved with marketing, communications, social media, digital content, or anyone interested in connecting to new supporters through optimising their online assets.

What topics will we cover?

  • An overview of what SEO, SEM and web analytics are

  • How search engines work (a non-nerdy overview)

  • Understanding your audience

  • Simple but effective keyword research

  • Powerful tools to supercharge your impact

  • Mapping your organisation’s goals to a content strategy

  • AdWords + the Google Ad Grant system

  • Measuring success

After the course you’ll feel energised and confident, armed with the tools and processes to make an immediate, measurable and positive impact on your charity’s online presence.

Course summary icons- seo intro - 300px.jpg

Upcoming dates

Click to register:

Thursday 9th May SOLD OUT

Thursday 11th July 2019

“A jargon-free, helpful and relevant introduction to Search Engine Optimisation and more. The workshop was organised and delivered in a very professional manner - I can’t wait to apply my newly acquired knowledge!”
— Zoe Foster, EarlyEd