It’s an interesting question and one that has brought a whole new dimension to the concept of giving.
It’s the premise behind The Giving Pledge, which actually involves pledging “a majority of your wealth to philanthropy” (considered 50% or more, given either during your lifetime or in your will), accompanied by a letter that is posted online.
There is however, one important difference – pledgers must be billionaires.
Created by Warren Buffett and Bill and Melinda Gates in 2010, the Giving Pledge currently has 107 signatories from around the world, including its founders. Described as “a moral commitment to give, not a legal contract”, The Giving Pledge has been criticised by some as nothing more than a PR exercise and an excuse for tax breaks, but The Pledge notes “the goal is to talk about giving in an open way and create an atmosphere that can draw more people into philanthropy”.
While the promotion of philanthropic efforts has come to be a norm in the US, in Australia there still seems to be a hesitation by both businesses and individuals to promote their CSR efforts.
If the work and contributions being carried out and gifted are genuine and sincere and not solely for PR and marketing, then the obvious question is:
Why aren’t more people talking about their CSR efforts?
If sharing stories around your business's social efforts creates more awareness for your campaign or even creates accountability across other businesses then surely talking about CSR is a no brainer.
What do you think? Share your comments with us below.
Contact Benojo to learn more about how we help businesses with their giving programs.