Launching with Smartgroup Corporation
How do you launch a new community program? Having a clear focus, clear purpose and strong commitment from senior management are key to ensuring the effectiveness and longevity of the program, but adding a touch of fun and flair goes a long way as well. That’s how ASX listed Smartgroup Corporation, best known for it salary packaging, novated leasing and fleet management services to large corporates, public health organisations, and State & Federal government went about celebrating their launch on Benojo’s giving platform.
Smartgroup recently realigned their community giving programs, transferring their giving efforts onto the platform. Houda Lebbos, chief human resources officer at Smartgroup, defined the platform as a “one stop shop” for giving, describing the implementation of the platform as a smooth transition and one that “influenced us to think about our giving programs more broadly and strategically.”
“There was so much work initiated by individuals in the company but as an organisation we needed to structure that giving,” says Lebbos.
Smartgroup valued the opinions and passions of their employees when it came to choosing causes to support. Staff members were given the opportunity to participate in a survey that asked them to comment on what causes and charities were important to them and what community activities they were involved in outside of work.
The survey indicated that staff were most passionate about the following areas:
- Animal welfare
- Poverty Alleviation and Children
These causes were each designated a colour that was then ‘woven’ into a plait by the marketing team. The intricate nature of the plait is symbolic of the way in which Smartgroup staff and causes can come together to create social impact, speaking to the power of collective action.
This new approach was rebranded “Do Good,” a name which simply speaks to the desire of staff and employees to give.
Smartgroup has a strong focus on developing staff giving, offering a training session on how to get the most out of the Benojo platform as well as offering staff the opportunity to participate skilled volunteer work during work hours.
In terms of managing, coordinating and measuring staff giving activity, Lebbos is confident that Benojo’s platform is the right option for Smartgroup. “It will allow us to coordinate our giving efforts,” she says, “so the staff, can get the most out of it and the charities can get the most out of it.”
Smartgroup’s profile already boasts twenty-two causes that they support, including an RSPCA campaign uploaded by staff member, Jono Gibbs who supports animal adoption outside of working hours. In terms of future giving, Lebbos highlights upcoming Nature Week which encourages staff members to be mindful of the environment by promoting meetings to be held outside.
“We’ve got a bit of work to do to ensure it’s a substantial giving program but I’m confident we’ll get there,” she says.