How can businesses use technology to better their giving programs?
When it comes to tools to help you better your business’s giving program, technology-based solutions are the obvious answer. Technology allows businesses to connect with their audience in new ways, often with the added benefits of being low-cost, efficient and offering insights around how people engaged and responded to content. Here are four ways your business can employ technology to improve your giving program.
Create video content
Are you using video to capture the stories around your business’s giving program? If not, then you should be. Inbound marketing software company Hubspot reports that 92 per cent of mobile video consumers share videos with others and 80 per cent of users recall a video they have watched in the last 30 days. In addition to this YouTube reports that mobile video consumption rises 100 per cent every year.
This is part of the Grow & Tell stage of the Benojo Index, which explores how companies share their CSR stories. For example, videos could capture the action of your team at work on a community project, taking part in a fundraiser or showcase the impact of the giving program.
Share content across social media
Social media helps businesses to directly connect and converse with their community online and is the ideal medium for sharing content created around your business’s giving program.
Video content, such as that described above, can be hosted on YouTube, as well as your company website, shared across social media platforms like Facebook, Twitter and LinkedIn, and featured in e-newletters and on the company blog.
While live-streaming apps like Facebook Live and Periscope also allow businesses to broadcast key events, such as those related to their giving programs, in real time to their community, regardless of where they may be located.
Invest in social monitoring tools
Social monitoring tools – which allow you to monitor mentions of your brand or related terms, such as products, services or terms related to your giving programs or events – are useful in observing what customers, competitors, media and others in your community are saying about your business. These insights can add a whole new level of insight (i.e. around what is being said, who is saying it and the sentiment around it) towards better understanding the impact and reach of the content created around your giving program.
Depending on the size and needs of your business, there are a range of social monitoring tools available, including the straightforward and free Social Mention, Hootsuite Free (which offer free and paid plans) and paid services like Mention and SproutSocial.
This list wouldn’t be complete without mentioning Benojo. Our unique online platform allows charities, companies and individuals to connect, collaborate, donate, volunteer and measure social impact all in one place. Essentially we simplify the process of partnering with aligned charities and causes and help streamline the development, implementation and reporting of your business’s giving program.
Looking for better ways to give? Contact Benojo to find out how we can help you improve your community programs.