Social media can be many things – spanning the spectrum from good and bad – but the one thing it does allow is the very blatant sharing of individual opinions, insights and more.
Not so funny
One comedy segment that highlights the particularly brutal nature of social media is US TV host Jimmy Kimmel’s ‘Mean Tweets’, where famous guests are asked to read some of the not-so-nice things tweets written about them.
As the show notes: “People are very quick to tweet unflattering things, but it’s important to remember that everyone has feelings.”
Words that bite
But what about if the subject of the mean tweets was not a celebrity or public figure but amongst those doing it most hard in society: the homeless?
It beggars belief that people could be so cruel, but as this heart-wrenching video reveals, they can be.
The video is the work of a Canadian organisation called Raising the Roof, which seeks to find long-term solutions for Canada’s homeless. It is also the basis of their wonderful Humans for Humans campaign, which aims to change the conversation about homelessness.
A dose of reality
In a series of short videos featured on the site, individuals who are or have been homeless respond to ‘mean tweets’ and questions about homelessness by sharing their own personal stories and experiences. Their responses are brave, insightful and real.
The campaign aims to dispel some of the common myths and misconceptions about homelessness and to humanise it, in the hope that people will change their view – and the conversation around homelessness to one that is supportive and empowering.
This campaign not only teaches us the power of words and the danger of negative stereotypes, but of the far reach of social media.
Food for thought
There are many organisations working to help overcome homelessness in Australia. Many of which offer businesses different ways to contribute and help.
For example, Oz Harvest’s corporate Cooking for a Cause program brings staff members together to cook a meal – made with donated surplus food with the help of a chef – for some of the country’s most in need, including the homeless. It’s one of many ways that individuals and businesses can help combat homelessness, and other causes that may be close to their hearts.
Benojo helps connect people to causes they care about. Contact us to learn more.