Benojo's weekly roundup of the top social impact stories

Do non-profits need a Gen Z marketing model?

The ever-evolving nature of the online world is changing many elements of everyday life – and has been greatly in recent decades. Children born into and growing up in this digitally-led era are different to the generations that came before them. Case in point is Generation Z. Read our latest blog post about Generation Z and how not-for-profits can market to them.

Do non-profits need a Gen Z marketing model - link

generation z marketing model

Napster billionaire Sean Parker takes a new approach to charity

Sean Parker has been known for many things over many years, like being a co-founder of Napster, an early Facebook executive and a fun-loving, jet-setting billionaire.

Now he wants to be known for a different role: a distinct kind of philanthropist.

Parker is embarking on formal introductions of new programs to be financed by his $US600 million ($778 million) charitable foundation. He argues that his aim is to swing for the fences on issues that he thinks can be solved.

Napster takes new approach to charity - link


Bunnings partner with local toy making charity for kids

OVER the past 14 years, the residents at Carlyle Gardens Retirement Village have brought smiles to countless young faces with their toy-making charity project.

This year they will partner with Bunnings Warehouse Bundaberg to produce more toys than ever before.

Bunnings and local toy making charity - link


TOYMAKERS: Carlyle Gardens residents Brian Barnes, Wally Nicol and Ernie Nankivell in the workshop.

New philanthropy program raises nearly $40,000 for WA film industry

The Film and Television Institute (FTI) of WA has raised nearly $40,000 for local screen projects, under a new philanthropy program launched less than a fortnight ago.

Philanthropy and WA film industry - link

The most attractive employers in the world

Looks like working in the Big Four consulting firms, KPMG, Deloitte, EY and PricewaterhouseCoopers (PwC), is all the rage this year. All four firms took top positions in Universum’s new ranking of the world’s most attractive employers this year.

Polling more than 240,000 business and engineering/IT students, the report ranked PwC as the second most attractive company to work for in the world according to business students.

Most attractive employers - link


One of the most effective ways to steer people toward good or bad behaviour is via social influences.

According to social norm theory, our behaviour is influenced by observing behaviours of people we’re surrounded by. When large portion of a society holds a certain attitude, it is likely that the individual will adopt it as well. For instance if everyone in a meeting holds a certain view or accepts a certain proposition, we might conclude that they are probably right. If you see people socialising in a certain way at a get-together, we tend to behave in a similar way.

Behaviour and social influencers - link