Are Millennials the future of giving?

Whether you hail them as 'Generation next' or the 'selfie generation,' there's no doubt that Millennials are changing the face of marketing, information sharing, and social impact. Born between the early 1980s and 2000s, Millennials believe in transparency of information and connectedness. 84% of millennials will consider a brand’s values before making a purchase. Hence, here is a huge need for businesses be part of CSR initiatives and ethical processes if they are to tap into the power of this generation.

Surveys from Deloitte show that Millennials are known for sticking to their values throughout every stage of their careers. More Millennials want businesses to focus on people (employees, customers, and society) and purpose rather than profits. So, how can your business attract the right type of talent?

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