This August, some of Australia’s biggest household food brands – including Kellogg’s, SPC, Primo Smallgoods, Rinoldi, Goodman Fielder, Ardmona, and D.E. Master Blenders 1753 – have partnered with non-profit organisation Foodbank to help fight hunger in Australia and promote awareness of their cause through their Food Fight campaign. Food rescue at work
Established in New South Wales in 1992, Foodbank is Australia’s largest hunger relief organisation. They rescue edible but surplus groceries and food from retailers, manufacturers and farmers and distribute them nationally as emergency parcels, food hampers and prepared meals, feeding an average of 88,000 people a day.
The premise behind their month-long Food Fight campaign is for every nominated product purchased (this includes an array of food staples made by their food partners such as pasta, coffee, smallgoods, meat, bread, cereal and tinned vegetables), participating brands will match it with a food donation to Foodbank. In turn helping the 2800 charities and 1000 schools the non-profit work with nationally.
The support of the food industry
Different corners of the food industry have come together to support a cause that is closely connected to their own businesses – feeding Australians, but this time with a focus on those in need.
For the big name food brands taking part it’s in the form of food donations with the benefit of empowering Australians to support a cause simply by choosing to buy their nominated products at supermarkets in August.
From the hospitality industry, professional chefs have offered their names and skills to the campaign by creating tasty and easy video recipes – such as chef Scott Pickett’s chocolate mousse and cornflakes ice-cream and chef Adam D’Sylva’s special fried rice – featuring the products supporting the Food Fight.
Jason Hincks, CEO of Foodbank Australia, says, “It’s great that so many are coming out to support the Food Fight campaign. We couldn’t provide the vital service we do without the help of the food industry, our ambassadors and also volunteers who work tirelessly at the frontline.”
For a list of Food Fight items to look for in store and more info, visit the Food Fight campaign site.
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